Today in the Studio we’re listening to some fabulous down tempo chillout on Radio IO Chill.

On right now, one of Chris and Amy’s favorites, Center of the Sun by Conjure One.

Where’d the “99″ come from? I get that question almost as much as “Did you really get your start-up money selling patent-leather stiletto-heel shoes?” But that’s a whole different story.

No, the studio’s namesake doesn’t come from the year 1999 or the 80′s pop hit “99 Luftballons”. If we were to name the studio after a year, that year would be 2002, the year we incorporated. And I think “Studio Rock Me Amadeus” just gives the wrong impression. But I digress. Where did we get our name?

The answer is surprisingly simple. Like most start-ups, our early-on shoestring budget left little room for formal office space. Consequently, we worked out of a home office. The home’s street number? Yep, 99. Nice job connecting the dots.

But image is everything, right? So what were we to do when our contemporaries asked where we were working on any particular day? “At home in my jammies” didn’t sound like the vision we were after. We had to come up with something. We did…the tongue-in-cheek “Studio99″. It worked. We liked it. It stuck.

We grew fast and acquired real office space soon enough. That home office is now a bedroom…but it will forever be fondly seen by the studio founders as the four walls that gave us a name.

-Chris